Transmedia y crossmedia. Antecedentes y definición de una nueva narrativa
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Universitat Jaume I
info
- Fernando Sabés (coord.)
- José Juan Verón (coord.)
Verlag: Asociación de Periodistas de Aragón
ISBN: 978-84-87175-54-1
Datum der Publikation: 2017
Seiten: 52-59
Art: Buch-Kapitel
Zusammenfassung
Transmedia is basically a communication tool that change the way to tell stories(Jenkins, 2008). In the transmedia scenario every media is important becausetells an independent and complementary part of the universe. Transmedianarratives are stories told across multiple media. Therefore, of this definitionthere is inferred that in the media current ecosystem to speak about an audio-visual project transmedia turns out to be an almost an unnecessary redundancybecause today is very difficult to understand an audiovisual project of successwithout a transmedia strategy.