CROSS FERTILIZATION BETWEEN PSYCHOLOGY AND MARKETING: INSIGHTS ON CONSUMER VALUE MEASURES THROUGH AN IN-CLASS EXERCISE WITH MASTER STUDENTS

  1. Gallarza, M. G.
  2. Sanchez-Fernandez, R.
Collection de livres:
12TH INTERNATIONAL CONFERENCE OF EDUCATION, RESEARCH AND INNOVATION (ICERI 2019)
  1. Chova, LG (coord.)
  2. Martinez, AL (coord.)
  3. Torres, IC (coord.)

ISSN: 2340-1095

ISBN: 978-84-09-14755-7

Année de publication: 2019

Pages: 5368-5375

Congreso: 12th Annual International Conference of Education, Research and Innovation (ICERI)

Type: Communication dans un congrès

GOOGLE SCHOLAR
La source de données: WoS