CROSS FERTILIZATION BETWEEN PSYCHOLOGY AND MARKETING: INSIGHTS ON CONSUMER VALUE MEASURES THROUGH AN IN-CLASS EXERCISE WITH MASTER STUDENTS
- Gallarza, M. G.
- Sanchez-Fernandez, R.
- Chova, LG (coord.)
- Martinez, AL (coord.)
- Torres, IC (coord.)
ISSN: 2340-1095
ISBN: 978-84-09-14755-7
Año de publicación: 2019
Páginas: 5368-5375
Congreso: 12th Annual International Conference of Education, Research and Innovation (ICERI)
Tipo: Aportación congreso