THE USE OF DIGITAL TRANSMEDIA STORYTELLING FOR CASE STUDIES IN MARKETING EDUCATION
- Andreu-Simo, Luisa
- Marti-Parreno, Jose
- Aldas-Manzano, Joaquin
- Chova, LG (coord.)
- Martinez, AL (coord.)
- Torres, IC (coord.)
ISSN: 2340-1079
ISBN: 978-84-615-5563-5
Année de publication: 2012
Pages: 1406-1414
Congreso: 6th International Conference of Technology, Education and Development (INTED)
Type: Communication dans un congrès