THE USE OF DIGITAL TRANSMEDIA STORYTELLING FOR CASE STUDIES IN MARKETING EDUCATION

  1. Andreu-Simo, Luisa
  2. Marti-Parreno, Jose
  3. Aldas-Manzano, Joaquin
Büchersammlung:
INTED2012: INTERNATIONAL TECHNOLOGY, EDUCATION AND DEVELOPMENT CONFERENCE
  1. Chova, LG (coord.)
  2. Martinez, AL (coord.)
  3. Torres, IC (coord.)

ISSN: 2340-1079

ISBN: 978-84-615-5563-5

Datum der Publikation: 2012

Seiten: 1406-1414

Kongress: 6th International Conference of Technology, Education and Development (INTED)

Art: Konferenz-Beitrag

GOOGLE SCHOLAR
Fuente de los datos: WoS