Live streaming shopping as a new retail format: insights from a qualitative study of consumers and retailers

  1. Picot-Coupey, K.
  2. Bouragba, Y.
  3. Collin Lachaud, I.
  4. Gallarza, M.G.
  5. Ouazzani, Y.
Aldizkaria:
International Journal of Retail and Distribution Management

ISSN: 0959-0552

Argitalpen urtea: 2023

Alea: 51

Zenbakia: 9-10

Orrialdeak: 1313-1351

Mota: Artikulua

DOI: 10.1108/IJRDM-12-2022-0505 GOOGLE SCHOLAR
Datuen iturria: Scopus