Live streaming shopping as a new retail format: insights from a qualitative study of consumers and retailers

  1. Picot-Coupey, K.
  2. Bouragba, Y.
  3. Collin Lachaud, I.
  4. Gallarza, M.G.
  5. Ouazzani, Y.
Journal:
International Journal of Retail and Distribution Management

ISSN: 0959-0552

Year of publication: 2023

Volume: 51

Issue: 9-10

Pages: 1313-1351

Type: Article

DOI: 10.1108/IJRDM-12-2022-0505 GOOGLE SCHOLAR
Data source: Scopus