Brand hate in the cosmetic industry: drugstore versus luxury make-up brands

  1. Xin Ying Ong, S.
  2. Vila-Lopez, N.
Journal:
Young Consumers

ISSN: 1758-7212 1747-3616

Year of publication: 2024

Volume: 25

Issue: 1

Pages: 109-127

Type: Article

DOI: 10.1108/YC-10-2022-1624 GOOGLE SCHOLAR