How to Improve Sports Fans' Attitudes Toward the Sponsor Through Brand Management? A PLS and QCA Approach

  1. Dos-Santos, M.A.
  2. Alguacil, M.
  3. Pérez-Campos, C.
  4. Velasco-Vizcaíno, F.
Zeitschrift:
Physical Culture and Sport, Studies and Research

ISSN: 1899-4849,  2081-2221

Datum der Publikation: 2023

Ausgabe: 100

Nummer: 1

Seiten: 61-74

Art: Artikel

DOI: 10.2478/PCSSR-2023-0019 GOOGLE SCHOLAR lock_openOpen Access editor
Datenquelle: Scopus