Effect of value co-creation on customer satisfaction: the mediating role of brand equity

  1. González-Mansilla, O.L.
  2. Serra-Cantallops, A.
  3. Berenguer-Contrí, G.
Aldizkaria:
Journal of Hospitality Marketing and Management

ISSN: 1936-8631 1936-8623

Argitalpen urtea: 2023

Alea: 32

Zenbakia: 2

Orrialdeak: 242-263

Mota: Artikulua

DOI: 10.1080/19368623.2023.2164394 GOOGLE SCHOLAR