Effect of value co-creation on customer satisfaction: the mediating role of brand equity

  1. González-Mansilla, O.L.
  2. Serra-Cantallops, A.
  3. Berenguer-Contrí, G.
Journal:
Journal of Hospitality Marketing and Management

ISSN: 1936-8631,  1936-8623

Year of publication: 2023

Volume: 32

Issue: 2

Pages: 242-263

Type: Article

DOI: 10.1080/19368623.2023.2164394 GOOGLE SCHOLAR
Data source: Scopus