The impact of integrated marketing communications consistency on destination brand equity in times of uncertainty: the case of Croatia

  1. Šerić, M.
  2. Mikulić, J.
Revue:
Tourism Review

ISSN: 1759-8451,  1660-5373

Année de publication: 2023

Volumen: 78

Número: 3

Pages: 697-711

Type: Article

DOI: 10.1108/TR-03-2022-0166 GOOGLE SCHOLAR

Objectifs de Développement Durable

La source de données: Scopus