Influence of personality and personal values on the attitudes and credibility of printed advertisements

  1. Enrique Bigné Alcañíz
  2. Patricio Maturana Bauer
Book:
Management in a Smart Society: business and technological challenges (Tokio) : XXVIII Congreso Internacional AEDEM = 2019 AEDEM International Conference : Tokio, 3 y 4 de septiempre de 2019
  1. Kiyoshi Murata (coord.)
  2. Mario Arias-Oliva (coord.)

Publisher: European Academic Press

ISBN: 978-84-09-14122-7

Year of publication: 2019

Pages: 363-389

Congress: Asociación Europea de Dirección y Economía de Empresa. Congreso Internacional. AEDEM (28. 2019. Tokio)

Type: Conference paper

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