Gender influence on brand recommendation at an esports event

  1. Amor, J.
  2. Alguacil, M.
  3. Gómez-Tafalla, A.
Journal:
Journal of Physical Education and Sport

ISSN: 2247-806X,  2247-8051

Year of publication: 2022

Volume: 22

Issue: 1

Pages: 231-238

Type: Article

DOI: 10.7752/JPES.2022.01030 GOOGLE SCHOLAR lock_openOpen access editor
Data source: Scopus