How can the management of fitness centres be improved through corporate image and brand image?

  1. Alguacil, M.
  2. García-Fernández, J.
  3. Calabuig, F.
  4. Gálvez-Ruiz, P.
Journal:
Economic Research-Ekonomska Istrazivanja

ISSN: 1331-677X

Year of publication: 2022

Volume: 35

Issue: 1

Pages: 3378-3396

Type: Article

DOI: 10.1080/1331677X.2021.1995458 GOOGLE SCHOLAR lock_openOpen access editor
Data source: Scopus