Impact of cause-related marketing on consumer advocacy and cause participation: A causal model based on self-reports and eye-tracking measures

  1. Badenes-Rocha, A.
  2. Bigne, E.
  3. Ruiz, C.
Journal:
Psychology and Marketing

ISSN: 1520-6793,  0742-6046

Year of publication: 2022

Volume: 39

Issue: 1

Pages: 214-226

Type: Article

DOI: 10.1002/MAR.21590 GOOGLE SCHOLAR lock_openOpen access editor
Data source: Scopus