Building brand equity through communication consistency in luxury hotels: an impact-asymmetry analysis

  1. Šerić, M.
  2. Mikulić, J.
Journal:
Journal of Hospitality and Tourism Insights

ISSN: 2514-9806,  2514-9792

Year of publication: 2020

Volume: 3

Issue: 4

Pages: 451-468

Type: Article

DOI: 10.1108/JHTI-11-2019-0119 GOOGLE SCHOLAR

Sustainable development goals

Data source: Scopus