Do You See What I See? Effectiveness of 360-Degree vs. 2D Video Ads Using a Neuroscience Approach
- Ausin-Azofra, J.M.
- Bigne, E.
- Ruiz, C.
- Marín-Morales, J.
- Guixeres, J.
- Alcañiz, M.
Aldizkaria:
Frontiers in Psychology
ISSN: 1664-1078
Argitalpen urtea: 2021
Alea: 12
Mota: Artikulua
