How online advertising competes with user-generated content in TripAdvisor. A neuroscientific approach

  1. Bigne, E.
  2. Simonetti, A.
  3. Ruiz, C.
  4. Kakaria, S.
Journal:
Journal of Business Research

ISSN: 0148-2963

Year of publication: 2021

Volume: 123

Pages: 279-288

Type: Article

DOI: 10.1016/J.JBUSRES.2020.10.010 GOOGLE SCHOLAR

Sustainable development goals

Data source: Scopus