Ewom, trust and engagement: Its impact on brand equity

  1. Villarroel Puma, M.F.
  2. Berenguer Contri, G.
Revue:
Revista Venezolana de Gerencia

ISSN: 1315-9984

Année de publication: 2020

Volumen: 25

Número: 3

Pages: 267-283

Type: Article

DOI: 10.37960/RVG.V25I3.33368 GOOGLE SCHOLAR lock_openAccès ouvert editor
La source de données: Scopus