Ewom, trust and engagement: Its impact on brand equity

  1. Villarroel Puma, M.F.
  2. Berenguer Contri, G.
Journal:
Revista Venezolana de Gerencia

ISSN: 1315-9984

Year of publication: 2020

Volume: 25

Issue: 3

Pages: 267-283

Type: Article

DOI: 10.37960/RVG.V25I3.33368 GOOGLE SCHOLAR lock_openOpen access editor
Data source: Scopus