Presentación dossierPrensa y publicidad. Cada día un milagro
ISSN: 2255-5129
Year of publication: 2020
Issue Title: Prensa y publicidad. Cada día un milagro
Issue: 14
Pages: 7-13
Type: Article
More publications in: Revista internacional de Historia de la Comunicación
Abstract
The dossier is based on the research of the team made up of professors from different universities, Spanish and American, about the role of miracle product announcements in the press of different countries. The phenomenon is quantified, its impact is evaluated and its importance is deduced for journalism, for communication and for society in general. All this to demonstrate that we are facing a type of communication that, using the vital needs of people, develops a type of messages that make persuasion the key to their success, so they end up becoming role models for other communicative instances , especially in the field of politics.