Key drivers of consumer loyalty to Facebook fan pages
- Ruiz-Mafe, C.
- Martí-Parreño, J.
- Sanz-Blas, S.
ISSN: 1468-4527
Année de publication: 2014
Volumen: 38
Número: 3
Pages: 362-380
Type: Article
Revue:
Online Information Review