User-generated-content: Concept, typology, and marketing outcomes
- Martí-Parreño, J.
- Scribner, L.L.
- Ruiz-Mafé, C.
Liburua:
Engaging Consumers through Branded Entertainment and Convergent Media
ISBN: 9781466683426
Argitalpen urtea: 2015
Orrialdeak: 221-241
Mota: Liburuko kapitulua