User-generated-content: Concept, typology, and marketing outcomes
- Martí-Parreño, J.
- Scribner, L.L.
- Ruiz-Mafé, C.
Buch:
Engaging Consumers through Branded Entertainment and Convergent Media
ISBN: 9781466683426
Datum der Publikation: 2015
Seiten: 221-241
Art: Buch-Kapitel