Branded entertainment: Past, present, and future
- Martí-Parreño, J.
- Ruiz-Mafé, C.
- Scribner, L.L.
Livre:
Advertising and Branding: Concepts, Methodologies, Tools, and Applications
ISBN: 9781522517931
Année de publication: 2017
Pages: 1049-1069
Type: Chapitre d'ouvrage