Branded entertainment: Past, present, and future
- Martí-Parreño, J.
- Ruiz-Mafé, C.
- Scribner, L.L.
Buch:
Advertising and Branding: Concepts, Methodologies, Tools, and Applications
ISBN: 9781522517931
Datum der Publikation: 2017
Seiten: 1049-1069
Art: Buch-Kapitel