Consumer culture: Literature review
- Wiedmann, K.-P.
- Hennigs, N.
- Behrens, S.
- Santos, C.R.
- Pertejo, A.R.
- Kuster, I.
- Ganassali, S.
- Moscarola, J.
- Dalli, D.
- Laaksonen, P.
- Turley, D.
- Kenyon, A.
- Corciolani, M.
Book:
Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications
ISBN: 9781466673571
Year of publication: 2014
Volume: 1-4
Pages: 133-153
Type: Book chapter