Entrepreneurial competencies and motivations to enhance marketing innovation in Europe

  1. Cruz-Ros, S.
  2. Garzón, D.
  3. Mas-Tur, A.
Journal:
Psychology and Marketing

ISSN: 1520-6793,  0742-6046

Year of publication: 2017

Volume: 34

Issue: 11

Pages: 1031-1038

Type: Article

DOI: 10.1002/MAR.21042 GOOGLE SCHOLAR
Data source: Scopus