Stop the bleeding or weather the storm? crisis solution marketing and the ideological use of metaphor in online financial reporting of the stock market crash of 2008 at the New York Stock Exchange
- O’Mara-Shimek, M.
- Guillén-Parra, M.
- Ortega-Larrea, A.
ISSN: 1750-4821, 1750-4813
Ano de publicación: 2015
Volume: 9
Número: 1
Páxinas: 103-123
Tipo: Artigo