Stop the bleeding or weather the storm? crisis solution marketing and the ideological use of metaphor in online financial reporting of the stock market crash of 2008 at the New York Stock Exchange

  1. O’Mara-Shimek, M.
  2. Guillén-Parra, M.
  3. Ortega-Larrea, A.
Aldizkaria:
Discourse and Communication

ISSN: 1750-4821,  1750-4813

Argitalpen urtea: 2015

Alea: 9

Zenbakia: 1

Orrialdeak: 103-123

Mota: Artikulua

DOI: 10.1177/1750481314556047 GOOGLE SCHOLAR
Datuen iturria: Scopus