Emotional and informational content of commercials: Visual and auditory circumplex spaces, product information and their effects on audience evaluation

  1. Royo-Vela, M.
Aldizkaria:
Journal of Current Issues and Research in Advertising

ISSN: 2164-7313,  1064-1734

Argitalpen urtea: 2005

Alea: 27

Zenbakia: 2

Orrialdeak: 13-38

Mota: Artikulua

DOI: 10.1080/10641734.2005.10505179 GOOGLE SCHOLAR

Garapen Iraunkorreko Helburuak

Datuen iturria: Scopus