Emotional and informational content of commercials: Visual and auditory circumplex spaces, product information and their effects on audience evaluation

  1. Royo-Vela, M.
Journal:
Journal of Current Issues and Research in Advertising

ISSN: 2164-7313,  1064-1734

Year of publication: 2005

Volume: 27

Issue: 2

Pages: 13-38

Type: Article

DOI: 10.1080/10641734.2005.10505179 GOOGLE SCHOLAR

Sustainable development goals

Data source: Scopus