Drone images versus terrain images in advertisements: Images’ verticality effects and the mediating role of mental simulation on attitude towards the advertisement

  1. Royo-Vela, M.
  2. Black, M.
Revista:
Journal of Marketing Communications

ISSN: 1466-4445,  1352-7266

Ano de publicación: 2020

Volume: 26

Número: 1

Páxinas: 21-39

Tipo: Artigo

DOI: 10.1080/13527266.2018.1425896 GOOGLE SCHOLAR
Fonte de datos: Scopus