Drone images versus terrain images in advertisements: Images’ verticality effects and the mediating role of mental simulation on attitude towards the advertisement

  1. Royo-Vela, M.
  2. Black, M.
Revue:
Journal of Marketing Communications

ISSN: 1466-4445,  1352-7266

Année de publication: 2020

Volumen: 26

Número: 1

Pages: 21-39

Type: Article

DOI: 10.1080/13527266.2018.1425896 GOOGLE SCHOLAR
La source de données: Scopus