Mode of Entry in Service Firms: Strategic Variables and Characteristics of Services Influencing the Internationalization Process

  1. Sánchez Peinado, E.
  2. Pla Barber, J
Collection de livres:
Advances in International Marketing

ISSN: 1474-7979

ISBN: 9780762313693

Année de publication: 2006

Volumen: 17

Pages: 159-192

Type: Révision

DOI: 10.1016/S1474-7979(06)17006-4 GOOGLE SCHOLAR
La source de données: Scopus