Mode of Entry in Service Firms: Strategic Variables and Characteristics of Services Influencing the Internationalization Process

  1. Sánchez Peinado, E.
  2. Pla Barber, J
Liburu bilduma:
Advances in International Marketing

ISSN: 1474-7979

ISBN: 9780762313693

Argitalpen urtea: 2006

Alea: 17

Orrialdeak: 159-192

Mota: Berrikuspena

DOI: 10.1016/S1474-7979(06)17006-4 GOOGLE SCHOLAR
Datuen iturria: Scopus