A comparative study of mobile messaging services acceptance to participate in television programmes

  1. Mafé, C.R.
  2. Blas, S.S.
  3. Tavera-Mesías, J.F.
Journal:
Journal of Service Management

ISSN: 1757-5818

Year of publication: 2010

Volume: 21

Issue: 1

Pages: 69-102

Type: Article

DOI: 10.1108/09564231011025128 GOOGLE SCHOLAR
Data source: Scopus