Antecedents and implications of search engine use as prepurchase information tools

  1. Ruiz-Mafé, C.
  2. Sanz-Blas, S.
Journal:
International Journal of Internet Marketing and Advertising

ISSN: 1477-5212,  1741-8100

Year of publication: 2009

Volume: 5

Issue: 1-2

Pages: 17-42

Type: Article

DOI: 10.1504/IJIMA.2009.021949 GOOGLE SCHOLAR
Data source: Scopus