B2B services: IT adoption in travel agency supply chains

  1. Bigné, J.E.
  2. Aldás, J.
  3. Andreu, L.
Journal:
Journal of Services Marketing

ISSN: 0887-6045

Year of publication: 2008

Volume: 22

Issue: 6

Pages: 454-464

Type: Article

DOI: 10.1108/08876040810901873 GOOGLE SCHOLAR