The role of packaging in positioning an orange juice

  1. Vila, N.
  2. Ampuero, O.
Revue:
Journal of Food Products Marketing

ISSN: 1045-4446 1540-4102

Année de publication: 2007

Volumen: 13

Número: 3

Pages: 21-48

Type: Article

DOI: 10.1300/J038V13N03_02 GOOGLE SCHOLAR