Aspects of Anglo-Spanish Perceptions and Product Preferences Arising From ‘Country of Origin’ Image

  1. Peris, S.M.
  2. Bigne, E.
Journal:
International Journal of Advertising

ISSN: 1759-3948,  0265-0487

Year of publication: 1993

Volume: 12

Issue: 2

Pages: 131-142

Type: Article

DOI: 10.1080/02650487.1993.11104531 GOOGLE SCHOLAR
Data source: Scopus