Advertising Media Planning in Spain: Models and Current Usages

  1. Bigne, E.
Journal:
International Journal of Advertising

ISSN: 1759-3948,  0265-0487

Year of publication: 1990

Volume: 9

Issue: 3

Pages: 205-218

Type: Article

DOI: 10.1080/02650487.1990.11107149 GOOGLE SCHOLAR

Sustainable development goals

Data source: Scopus