Influencia De Las Motivaciones Hedónicas En El Valor Percibido De Las Web 2.0 De Alojamientos Turísticos

  1. Ruiz Mafé, Carla
  2. Tronch García de los Ríos, José
Revista:
Gran Tour

ISSN: 2172-8690

Año de publicación: 2013

Número: 7

Páginas: 4-22

Tipo: Artículo

DIALNET GOOGLE SCHOLAR lock_openDialnet editor

Otras publicaciones en: Gran Tour

Resumen

Para las empresas del sector turismo que operan en los nuevos entornos virtuales 2.0, conocer los factores que contribuyen al incremento del valor percibido de sus si tios web es un elemento clave para incrementar su competitividad. El objetivo del presente trabajo es analizar la influencia de las motivaciones hedónicas de aventura, autoridad, búsqueda de ofertas y detección de tendencias en el valor hedónico de los sitios Web 2.0 que ofertan alojamiento turístico. El contraste de hipótesis se ha realizado a partir de una muestra de 372 individuos con experiencia como compradores de productos turísticos , utilizando modelos de ecuaciones estructurales. Los resultados del estudio empírico muestran una influencia directa y s ignificativa de las motivaciones de aventura, autoridad y detección de tendencias en el valor hedónico de las web 2.0 de alojamientos turísticos y ofrecen un conjunto de implicaciones relevantes para los gestores de las empresas turísticas.

Referencias bibliográficas

  • AHN, T., RYU, S., HAN, I. (2007): The impact of web qual i ty and playfulness on user acceptance of online retai ling. Information and Management, 44: 263-275
  • AKEHURST, G. (2009): User generated content: the use of blogs for tourism organisations and tourism consumers. Service Business, 3(1): 51-61
  • ARNOLD, M. J., REYNOLDS, K. E. (2003): Hedonic shopping motivations. Journal of Retail ing, 79(2): 77-95
  • BABIN, B. J., GRIFFIN, M., BOLES, J. S. (2004): Buyer reactions to ethical beliefs in the retail environment, Journal of Business Research, 57: 1.155-1.163
  • BABIN, B. J., LEE, Y. K., KIM, E. J., GRIFFIN, M. (2005): Modeling consumer satisfaction and word-of-mouth: restaurant patronage in Korea, Journal of Services Marketing, 19: 133-139
  • BABIN, B., DARDEN, W. R., GRIFFIN, M. (1994): Work and / or fun: measuring hedonic and uti l i tarian shopping value, Journal of Consumer Research, 20: 644-656
  • BIGNÉ, E., SANZ, S., RUIZ, C. ALDÁS, J. (2010): Why some internet users don't buy air t ickets onl ine. Information and Communication Technologies in Tourism, 6: 209-221
  • CHAUDHURI, A., HOLBROOK, M. (2001): The chain effects from brand trust and brand affect to brand performance: the role of brand loyalty. Journal of Marketing, 65(April ): 81-93
  • CHILDERS, T. LK., CARR, C. L., PECK, J., CARSON, S. (2001): Hedonic and uti l i tarian motivations for online retail ing shopping behaviour. Journal of Retail ing, 77: 511-535
  • DIEFENBACH, S., HASSENZAHL, M. (2011): The dilemma of the hedonic appreciated but hard to justify. Interacting with Computers, 23: 461-472
  • GALLARZA, M., GIL, I. (2006): Desarrollo de una escala multidimensional para medir el valor percibido de una experiencia de servicio. Revista Española de Investigación de Marketing ESIC, 10(2): 25-59
  • GRAPPI, S., MONTANARI, F. (2011): The role of social identif ication and hedonism in affect ing tourist repatronizing behaviours: the case of an Italian festival. Tourism Management, 32: 1.128-1.140
  • HARTMAN, J., SAMRA, Y. (2008): Impact of personal values and innovativeness on hedonic and uti l i tarian aspects of web use: an empirical study among US teenagers. International Journal of Management, 25(1): 77-94
  • HEIJDEN, H. (2004): User acceptance of information systems. MIS Quarterly, 28(4): 695-704
  • HOLBROOK, M. B., HIRSCHMAN, E. C. (1982): The experiental aspects of consumption: consumer fantasies, feelings and fun. Journal of Consumer Research, 9(2): 132-140
  • INE (2011): Encuesta sobre Equipamiento y Uso de Tecnologias de Información y Comunicación en los Hogares. Disponible en www.ine.es. Acceso el 1 de octubre de 2012
  • KIM, B., HAN, I. (2011). The role of uti l i tarian and hedonic values and their antecedents in a mobile data service environment. Expert Systems with Applications, 38: 2.311-2.318
  • KIM, M., CHUNG, N., LEE, C. (2011): The effect of perceived trust on electronic commerce: shopping online for tourism products and services in South Korea. Tourism Management, 32: 256-265
  • KORGAONKAR, P., WOLIN, L. (1999): A multivariate analysis of web usage. Journal of Advertising Research, 39(2): 53-68
  • MATHWICK, C., MALHOTRA, N., RIGDON, E. (2001): Experiential value: conceptual ization, measurement and application in the catalog and internet shopping environment. Journal of Retail ing, 77(1): 39-56
  • MONEY, W., TURNER, A. (2004): “Application of the technology acceptance model to a knowledge management system”. Proceedings of the 37th Annual Hawaii International Conference
  • MONSUWÉ, T. P., DELLAERT, B. G. C., RUYTER, K. (2004): What drives consumers to shop online. International Journal of Service Industry Management , 15: 102-121
  • NUNNALLY, J., BERNSTEIN, I. (1994): Psychometric theory. Ed. McGraw-Hil l , NY
  • ONTSI (2011): Las redes sociales en internet. Observatorio Nacional de las Telecomunicaciones y de la Sociedad de la Información, www.ontsi.red.es/ontsi, acceso el 16 de abri l de 2012
  • OVERBY, J. W., LEE, E. J. (2006): The effects of uti l i tarian and hedonic online shopping value on consumer preference and intentions. Journal of Business Research, 59, 1.160-1.166
  • PARSONS, A. G. (2002): Non-functional motives for online shoppers: why we click. The Journal of Consumer Marketing, 19(5): 380-392
  • RUIZ, C., SANZ, S., TAVERA, J.F. (2010): A comparative study of mobile messaging services acceptance to participate in television programmes. Journal of Service Management, 21(1): 69-102.
  • SÁNCHEZ, J., CALLARISA, L., RODRÍGUEZ, R., MOLINER, M. A. (2006): Perceived value of the purchase of a tourism product. Tourism Management, 27: 394-409
  • SWEENEY, J., SOUTAR, G. (2001): Consumer perceived value: the development of a multiple item scale. Journal of Retail ing, 77: 203-220
  • TAUBER, E. M. (1972): Why do people shop?. Journal of Marketing, 36(4): 46-49
  • TO, P. L., LIAO, C., LIN, T. H. (2007): Shopping motivations on internet: a study based on uti l i tarian and hedonic value. Technovation, 27: 774-787
  • TUREL, O., SERENKO, A., BONTIS, N. (2010): User acceptance of hedonic digital art ifacts: a theory of consumption values perspective. Information and Management, 47: 53-59
  • VENKATESH, V., BROWN, S. A. (2001): A longitudinal investigation of personal computers in homes: adoption determinants and emerging challenges. MIS Quarterly, 25(1): 71-102
  • VERMEULEN, I., SEEGERS, D. (2009): Tried and tested: the impact of online hotel reviews on consumer consideration. Tourism Management, 30: 123–127
  • VILA, N., KÜSTER, I. , ALDÁS, J. (2000): Desarrollo y validación de escalas de medida en marketing. Quaderns de Treball, Universitat de València
  • WEST, S., FINCH, J., CURRAN, P. (1995): Structural equation models with nonnormal variables: problems and remedies. Structural Equation Modell ing: Concepts, issues and applications, Ed. Sage, Cali fornia
  • YEH, N., LIN, J., LU, H. (2011): The moderat ing effect of social roles on user behaviour in virtual worlds. Online Information Review, 35(5): 747-769
  • ZEITHAML, V. A. (1988): Consumer perceptions of price, quality and value: a means-end model and synthesis of evidence. Journal of Marketing, 52(3): 2-22.
  • ZHOU, T. (2011): Understanding online community user participation: a social influence perspective. Internet Research, 21 (1): 67-81
  • ZIKMUND, W. (2003): Fundamentos de investigación de mercados. Thompson, Madrid.
Fuente de los datos: Dialnet