Influencia De Las Motivaciones Hedónicas En El Valor Percibido De Las Web 2.0 De Alojamientos Turísticos

  1. Ruiz Mafé, Carla
  2. Tronch García de los Ríos, José
Journal:
Gran Tour

ISSN: 2172-8690

Year of publication: 2013

Issue: 7

Pages: 4-22

Type: Article

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Abstract

For tourism companies operating on new virtual environments 2.0, knowing key drivers of tourism websites consumer�s perceived value is relevant in order to increase competitiveness. The present work analyses the impact of hedonic motivations (adventure, authority, bargaining search and learning new trends) that can increase perceived value of accommodation services websites 2.0. Structural equation models were used to test the hypotheses on a sample of 372 Spanish online purchasers of tourist accommodation services. Results show hedonic motivations of adventure, authority and learning new trends having a direct impact on perceived value of accommodation websites 2.0. Managerial implications for accommodation websites 2.0 are provided.

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