Impacto económico del Museo Nacional de Cerámica y Artes Suntuarias "González Martí"

Laburpena

In recent years museums have aroused great interest, hard to imagine just a few decades ago, not only for being the transmitters of knowledge handed down from the past for the present and future generations but for the impact that they have on the territory around them. The modern museum appears as a renewed institution, very dynamic and growing constantly, perfectly capable of competing not merely with other cultural alternatives but with other forms of leisure too. It constitutes a fundamental input for creating alternative forms of tourism, contributing to the generation of a local development with a new variant that we call "cultural tourism". This updated conceptual remodelling of the museum is not meant to break in any way with the old idea that emanated from the fi rst paragraph of the preamble to law 16/1985 of 25th June, of the Spanish Historical Heritage, due to the defi nition that emerges from it, but to complete and revitalize it. From the economic point of view, a museum can be understood as a factory that transforms, like any other, a group of inputs through a series of processes of change into another diverse group of outputs, as is shown in the following fi gure. Based on this idea of the museum as a transformer of resources into products and services, managers fi nd themselves forced to organize the processes with the aim of establishing the best strategy for providing services and managing their resources, optimizing them to meet the institution�s objectives. This function of the organization poses the need to bring the strategy to fruition in an action plan, and in a group of indicators that enable it to be monitored.