Epistemological evolution of corporate social responsibility in marketing

  1. José Enrique Bigné Alcañiz
  2. Alejandro Alvarado Herrera
  3. Rafael Currás Pérez
Revista:
International review on public and nonprofit marketing: official publication of the International Association on Public and Nonprofit Marketing

ISSN: 1865-1984

Any de publicació: 2009

Volum: 6

Número: 1

Pàgines: 35-50

Tipus: Article

DOI: 10.1007/S12208-009-0022-0 DIALNET GOOGLE SCHOLAR

Altres publicacions en: International review on public and nonprofit marketing: official publication of the International Association on Public and Nonprofit Marketing

Objectius de Desenvolupament Sostenible

Resum

The main aim of this research is to determine if marketing-salient literature focused on corporate social responsibility (CSR) has evolved from its origins to 2006, both quantitatively and qualitatively, and to learn which of three competitive epistemological evolutional views better fits to CSR evolution. A content analysis-based empirical examination of 1,082 papers focused on CSR was conducted. First, all selected papers were judged and discriminated attending their original discipline; then, the 153 documents identified as marketing’s belonging were judged by their epistemological orientation. Results show that the epistemological evolution of CSR within marketing literature fits to a progressive view.

Fuente de los datos: Dialnet