Un modelo para la evaluación de las políticas públicas de promoción de exportacionesun análisis empírico en el contexto español desde una perpectiva de orientación al mercado

Resum

in nowadays competitive global environments, public organisms formulate export promotion policies with the aim of assisting companies to develop their internationalisation processes. However, there exists a lack of comprehensive models to valuate the way in which public organizations are investing public resources both from academic and applied points of view. In this study, a model is proposed incorporating economic and market-oriented perspectives that allow identify companies' different export promotion needs. On the basis of the literature review, several hypotheses are formulated and tested by the use of primary data. Results indicate that the benefits derived from using promotion programs are more indirect than direct and the way they contribute to results obtained by exports companies. Information is also provided on the degree to which companies feel that public promotions are actually able to cover their needs, value the perceived efficiency of those promotions, and perceive there exists a contrast between the needs and the available programs.