Historical stages in the evolution of public sector marketingcurrent situation and future prospects

  1. Vázquez Burguete, J. L.
  2. Baptista Alves, Helena Maria
  3. Cervera Taulet, Amparo
Livre:
Proceedings 33rd Annual Conference of the European Group for Public Administration, Permanent Study Group Public and Nonprofit marketing, Bucharest, Romania, septembre 2011
  1. Matei, Lucica (dir.)
  2. Vázquez Burguete, J. L. (dir.)

Éditorial: Bucharest: Editura Economica, 2012

ISBN: 978-973-709-612-8

Année de publication: 2012

Pages: 130-153

Congreso: European Group for Public Administration. Permanent Study Group on Public and Nonprofit Marketing. Annual Conference (33. 2011. null)

Type: Communication dans un congrès

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