The Influence of Alcohol Advertising in Underage versus Overage Alcohol ConsumptionAffective Responses and Advertising Effectiveness
- Miquel Romero, María José
- Sancho Esper, Franco
Publisher: Wiesbaden, GW : Gabler, 2010-2012
ISBN: 978-3-8349-3134-4
Year of publication: 2012
Volume Title: Breaking New Ground in Theory and Practice
Volume: 2
Pages: 93-108
Type: Book chapter